A Harrow-based entrepreneur who has dedicated her career to improving inclusion for neurodivergent people has been named among the UK’s most inspiring female founders. The recognition celebrates women who are making a real difference through business, innovation and community impact.
National Recognition for Purpose-Led Entrepreneurship
Reena Anand, founder of the consultancy Being Inclusive, has been selected as one of the UK’s 100 most inspiring female entrepreneurs. The honour comes as part of the f:Entrepreneur #IAlso100 campaign, which shines a light on women building successful businesses while driving positive social change.
The initiative, led by Small Business Britain, highlights female founders from across the country who are contributing to innovation, economic growth and stronger communities.
From Legal Career to Inclusion Advocate
Based in Pinner, Ms Anand launched Being Inclusive in 2021 after a long career in law and public service. She began her professional journey as a solicitor, spending several years in private practice before moving to the Financial Ombudsman Service, where she worked for more than a decade.
During her time there, she handled complex cases involving discrimination, vulnerable consumers and economic abuse. She also led internal equality work, experiences that shaped her understanding of how organisational systems can unintentionally exclude people.
These professional insights, combined with her personal experiences, became the foundation for her business.
Lived Experience Shaping Business Vision
As a mother of two neurodivergent children and an AuDHD (autistic and ADHD) entrepreneur herself, Ms Anand has firsthand experience of navigating education, healthcare and workplace systems. She observed that many structures are designed without considering how neurodiversity intersects with culture, race, gender and family life.
This understanding led her to create Being Inclusive with a clear purpose: to help organisations recognise and remove systemic barriers rather than placing the burden on individuals to “fit in”.
What Being Inclusive Does
Being Inclusive works with organisations, employees and families to create environments where neurodivergent people can genuinely thrive. The consultancy supports employers by:
- Redesigning workplace policies and organisational culture
- Delivering training that tackles hidden barriers to inclusion
- Providing coaching for neurodivergent employees and their families
The approach goes beyond standard diversity frameworks, focusing instead on real-world challenges faced by people holding multiple identities.
Why This Recognition Matters
Speaking about the award, Ms Anand described the recognition as an important validation of her work. She emphasised that inclusion should not be seen as an optional extra, but as a core driver of innovation, wellbeing and long-term success.
She also highlighted that advocacy does not come easily to everyone, particularly those from communities where speaking up has not always felt safe or encouraged. Her work aims to ensure that organisational systems support everyone fairly, not just those who are most able to self-advocate.
Industry Leaders Praise Female Founders
Michelle Ovens, CEO and founder of Small Business Britain, praised the entrepreneurs featured in this year’s campaign. She noted that their leadership, creativity and commitment to their communities clearly demonstrate why supporting female founders is essential for both economic growth and social progress in the UK.
Supporting the Next Generation of Women in Business
Beyond recognition, the f:Entrepreneur #IAlso100 campaign provides practical support through events, training and networking opportunities. These initiatives are designed to help women entrepreneurs build confidence, develop skills and grow sustainable businesses.
For Ms Anand, the platform offers a chance to amplify an important message: when organisations understand and value neurodiversity in all its complexity, everyone benefits.